Questions

Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz’s app. Why should SweetFizz integrate their testing platform with their app analytics?

 

• To allow app users to see results of the tests
• To automatically forward relevant data to the Google Ads account
• To give all teams at SweetFizz easier access to the test results
• To quickly and easily identify problem areas

 

Murphy is the owner of a user-focused organisation called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?

 

• Do web and app teams have aligned goals and strategies?
• Are the teams utilising the latest features in Google Ads?
• How many offline interactions does it take to create a conversion?
• What percentage of the marketing budget can accurate metrics quantify?

 

The business owners of Foodizo feel like their mobile website, foodizo.com, isn’t offering a fast and seamless experience to their users. Which Google tool can Foodizo use to receive specific recommendations on how to improve foodizo.com?

 

• Gerrit
• Google Web Designer
• Test My Site
• Google Web Toolkit

 

Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Cami believes the reason is that the checkout process requires users to fill in all delivery, billing and credit card information on each purchase. Which Google solution can help to make checkout much faster for ScaryBooks.com?

 

• Google App Engine
• Progressive web apps
• Google AI
• One Tap sign-up

 

You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American history. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means that the user experience is good up to the checkout page. Making the purchase then becomes too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the user’s account. Which type of user personalisation is this known as?

 

• Using given information
• Delivering a relevant web page
• Static profile matching
• Using known user signals

 

Forrest is in the market for a barbecue grill. They did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to ensure that the site makes a good first impression on Forrest?

 

• Display their most popular products on the home page
• Display a video window of products in use
• Display contact information
• Provide a very welcoming experience for them