Questions

FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo in identifying opportunities to improve FuelCoach’s mCvR?

FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo in identifying opportunities to improve FuelCoach’s mCvR?

Analysing demographic reports for FuelCoach’s industry
Reviewing search term reports in their Google Ads account
Accessing the desktop version of the site from different locations
Comparing the desktop conversion rate to mCvR

Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organisation?

by vmartinez

Kyle is a marketer at Flightzy. Kyle has been told that they should measure the same key performance indicators (KPIs) as the developers, designers and leadership at Flightzy. How does measuring the same KPIs across teams help to create a more user-focused organisation?

It prevents misalignment.
It guarantees more conversions.
It unlocks additional features in Google Analytics.
It encourages feedback from users.

Martha is the marketer for Circus.com. They’ve patterned the design of their website after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as they hoped. They’re asking you for advice to improve the marketing effectiveness of their website. What advice would you give to Martha to make their site more successful?

by vmartinez

Martha is the marketer for Circus.com. They’ve patterned the design of their website after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as they hoped. They’re asking you for advice to improve the marketing effectiveness of their website. What advice would you give to Martha to make their site more successful?

Provide a way for users to leave and read reviews from other customers.
Focus on changes that improve the user satisfaction of the site.
Broaden the scope of products offered on the site.
Remove all flash content and switch fully to HTML5.

TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google Account?

by vmartinez

TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google Account?

Google Shopping Cart
Google Analytics
One Tap sign-in
Multi-factor authentication

Google Analytics
One Tap sign-in
Google Shopping Basket
Multi-factor authentication

Bartholomew is the marketer for their company’s website, LogoMaker.com. The company sells graphic logo design services through the site. Several of their colleagues have commented that the site is difficult to use. Bartholomew thinks that the site will be more successful if users enjoy the time that they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.

by vmartinez

Bartholomew is the marketer for their company’s website, LogoMaker.com. The company sells graphic logo design services through the site. Several of their colleagues have commented that the site is difficult to use. Bartholomew thinks that the site will be more successful if users enjoy the time that they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.

Optimisation
Navigation
Specialisation
Imagery
Landing pages

Shelly has been learning how to find opportunities with conversion rate optimisation (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?

by vmartinez

Shelly has been learning how to find opportunities with conversion rate optimisation (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?

To identify whether the mobile site attracts the attention of nearby people as they use it.
The visuals of the mobile site may appear different in various lighting situations.
To see how it compares against mobile sites belonging to other businesses in the industry.
The mobile site’s speed and performance may vary depending on various factors.