Questions

Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organisation by getting the support of WorldTrend’s leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?

 

• Showing benchmark data across the competition
• Showing a comparison of performance between the development and marketing teams
• Showing the performance statistics of the design team
• Showing a summary breakdown of the Google Ads account

 

As the marketer for TravelTheWorld.com, the user experience for the site is Harper’s responsibility. They enjoy creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates them. What’s a factor that’s probably slowing down the performance of the website?

 

• HTML
• Videos
• Coding errors
• Localisation

 

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimisation is, but they’re limited with their time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help them to prioritise their time. Which of the following criteria belong to the PIE framework?

 

• Performance, inspection and evaluation
• Potential, importance and ease
• Presentation, indicators and estimation
• Production, interest and engagement

 

Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. They and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance programme can help by limiting certain metrics that affect performance?

 

• Independent testing programme
• Performance budget
• Performance maintenance team
• Long-term performance audit

 

The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat’s mobile site and app experience?

 

• Because itll make sure users to leave positive reviews about GoldBoat
• Because there are still many complex interactions that a user has with a site or app after clicking on an ad
• Because it’ll help them to grow and organize their audience lists to a greater extent
• Because it’ll help to further improve the click-through rate in their Google Ads account

 

The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalised content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalisation does this describe?

 

• It implements mobile deep linking.
• It delivers a relevant landing page.
• It implements dynamic scripting.
• It uses given information.