Questions

Tramly is a business focused on improving their conversion rate optimisation. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

 

• Why is one Google Ads campaign performing better than another campaign?
• How valuable is the traffic to this page?
• Can the click-through rate be further improved for this ad?
• Why is the majority of traffic to the site coming from mobile devices?

 

Alberto has been researching what makes a user-focused organisation a successful one. During this research, Alberto has come to realise that everyone plays a part in optimising the user experience on an ongoing basis. What is the marketer’s part in optimising the user experience on an ongoing basis?

 

• Aligning with developers to create options for testing site and app improvements
• Running tests across advertising platforms and implementing results to improve efforts
• Supporting and encouraging testing and enabling budgets to allow for it
• Implementing tracking for measurable outcomes and sharing data across teams

 

Evan has been working on improving the mobile experience for CookingGenius. The owner of CookingGenius is interested in quantifying the impact that Evan’s work has had. Evan knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Evan calculate rel mCvR for CookingGenius?

 

• By dividing the desktop conversion rate by the mobile conversion rate
• By multiplying the mobile conversion rate by the desktop conversion rate
• By multiplying the desktop conversion rate by the mobile conversion rate
• By dividing the mobile conversion rate by the desktop conversion rate

 

Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The website is still using the same web application platform that was used to create it. Kathy thinks that it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers.

 

• Accessible from phone’s home screen
• Works on flaky connections
• Automatic certification in app stores
• Less device battery drain
• Fully supported by Android and iOS

 

Rachelle is new to conversion rate optimisation but is eager to get started. Which of the following steps should be their first priority?

 

• Creating a hypothesis to test based on their preferences
• Implementing an A/B test on the homepage
• Using data and user feedback to identify areas of opportunity
• Speaking to the developer team about implementing changes

 

The business WatchSpark has an effective team comprising an analyst, C-level, designer, developer and marketer. Regardless of their job title or function, their work all has something in common. What do these members of WatchSpark share in common?

 

• All of their business roles connect to the end user.
• Their primary goal is to grow social engagement.
• Each of their primary goals is to drive revenue.
• They’re all trying to understand how users are interacting with experiences.