Questions

Laura has prioritised a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?

 

• Google Optimise
• Dart
• Gerrit
• Firebase A/B Testing

 

Amelia is determined to convert their business, Geogenics, into a user-focused organisation. Which of the following is a key characteristic of a user-focused organisation?

 

• Having the marketer take sole responsibility for making user-centric design
• Investing heavily in developer resources
• Building relationships between teams like marketing and product
• Having each team measure different key performance indicators (KPIs)

 

Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. They’ve called you at the Google Help Centre to help them with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.

 

• It offers rewards for new user referrals.
• It’s accepted by every bank that accepts Visa or Mastercard.
• It securely stores payment information.
• Completing checkout takes less than six clicks or taps.
• It supports co-branded cards, such as those by Citi.

 

The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analysing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

 

• Bounce rate
• Scroll depth
• New subscribers
• Pages per session

 

HopePower.com, a local electrical contractor, has contracted Charlotte to be their marketer. Thus far, their website has been an informational site full of static pages. Charlotte is upgrading the site to include online ordering with a PCI-compliant checkout process. They’ve recommended the usual Visa/Mastercard checkout options, though they dislike the time that it takes for a customer to check out that way. Which payment option allows customers to check out using a Visa card stored in their Gmail account?

 

• Google Pay
• Venmo
• Square Wallet
• PayPal

 

Jensen is the marketer for GlobalMovers.com. They’ve done a comparative analysis of the site against competitor sites. They’re convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should they use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

 

• Click rates
• Average page views
• Conversion rates
• Average daily visitors