Questions

In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.

 

• Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
• Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
• Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
• Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.

or

• Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimise bids.
• Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
• Performance Max offers product-specific formats to support marketing objectives of online and omnichannel sales
• Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube in-stream, text ads and Display.

 

When might you use an omnichannel shopping campaign approach?

 

• When your ecommerce and in-store products have a strong overlap
• If you have separate online and offline budgets
• When your ecommerce and in-store products do not have a strong overlap
• If you don’t have a eCommerce website

or

• If you have separate online and offline budgets
• When your e-commerce and in-store products have a strong overlap
• When your e-commerce and in-store products do not have a strong overlap
• If you don’t have an e-commerce website

 

What’s the benefit of local inventory ads?

 

• You can set up keyword targeting in your campaign to reach the right customers at the right time.
• You can set up and drive foot traffic at your location using location extensions.
• They extend reach to shoppers in areas near your shops and feature all available in-store items, as well as best sellers and on-sale items.
• You can generate leads by encouraging customers to sign up for a monthly newsletter.

 

What is the recommended budget and time to run your Performance Max for shop goals campaign?

 

• Run for at least 10 days with a 0 daily budget
• Run for at least 30 days with a 0 daily budget
• Run for at least 10 days with a 0 daily budget
• Run for at least 30 days with a 0 daily budget

or

• Run for at least 10 days with a $500 daily budget
• Run for at least 30 days with a $250 daily budget
• Run for at least 10 days with a $250 daily budget
• Run for at least 30 days with a $500 daily budget

 

Besides shop visits, what’s another input needed to measure shop sales?

 

• Surveys
• Location extension information
• Maps engagements
• Ad engagements

 

What non-Google Ads signals are used to model shop visits?

 

• Third-party vendors that provide data from hundreds of millions of opted-in, signed-in users
• GPS, Wi-Fi and network data from hundreds of millions of opted-in, signed-in users
• Interaction with a location extension or affiliate location extension
• Interaction with an online ad then a visit to the physical shop location