Questions

Which statement summarises a Google App campaign?

 

• A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
• An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.
• A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
• A platform in Google Ads that lets advertisers promote their products and services exclusively on apps that they don’t own.

 

For a Google App campaign optimising to a tCPI of £2, what would be the recommended minimum budget?

 

• 500
• 10
• 100
• 20

 

What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)

 

• Include view-through-conversion reporting to understand the full value of the ads shown.
• Track users across individual sites and apps visited.
• Use the asset report to identify and add more top-performing assets.
• Evaluate all paid channels and distribute investment equally.

 

Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

 

• Comparing the app against other industry apps.
• A behind-the-scenes look at how the app was made.
• Showing the app and its functionality.
• Portraying people using the app.

 

Where do users spend the most time when on mobile devices?

 

• Websites
• Apps and websites equally
• Apps
• Phone calls

 

Canadian company Fresco Arts is planning to expand into three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three)

 

• Additional sales
• Decreased costs
• Increased profits
• Wider customer base
• Increased customer lifetime value