Questions

Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons why you should also consider app engagement when marketing your app? (Choose two)

 

• A significant percentage of app users churn after three months.
• Apps can be accidentally uninstalled during operating system updates.
• Those who haven’t yet downloaded an app might need extra incentive.
• Some users download apps and then forget about them.

 

Adam is taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

 

• Strengthen relationships with clients.
• Plan strategies on a wide scale.
• Set the right campaign budgets.
• Perform specific tasks efficiently.

 

Claire understands the impact that an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimise the listing, so that users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three)

 

• Description
• Icon
• Download button
• Font type
• Hero image/video

 

What are two ways that a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two)

 

• Select events done by at least 95% of users.
• Ensure events are being measured accurately.
• Select events done by more than 5% but fewer than 50% of users.
• Select your most valuable events, regardless of how often they occur.

or

• Select events done by more than 5% but fewer than 50% of users.
• Ensure that events are being measured accurately.
• Select events done by at least 95% of users.
• Select your most valuable events, regardless of how often they occur.

 

Which two options are benefits of using Google Analytics for Firebase? (Choose two)

 

• There’s no need to implement an SDK.
• It provides a simple Android-only solution.
• It provides automatic setup and out-of-the-box reporting.
• Data collection is transparent and more secure.

 

What are the two main marketer objectives for app promotion?

 

• Engagement and website growth
• Discovery and engagement
• Discovery and global expansion
• Global expansion and in-store sales