Questions

Why is conversion tracking critical for Google App campaigns?

 

• Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
• Conversion tracking provides insights that help shape push notifications for your apps
• Conversion tracking enables you to understand individual user preferences
• Data captured with conversion tracking can be used to target specific users

or

• Conversion tracking enables companies to understand individual user preferences.
• Conversion tracking provides insights that shape push notifications for an app.
• Data captured by conversion tracking may be used to target specific users.
• Data captured by conversion tracking powers machine learning.

 

Which two things are essential for a Google App campaign to run smoothly and successfully? (Choose two)

 

• Data
• HTML5 assets
• Bid changes
• Time

 

Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

 

• 100
• 25
• 50
• 200

 

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

 

• The system can automatically create individual ad groups to accommodate each asset type.
• The system has flexibility to create individual ads that best move a user to install or take action in the app.
• The budget of the campaign is automatically increased with each asset type added.
• The system can identify the best-performing assets from the portfolio, then create more based on them.

 

A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

 

• User reviews
• Website traffic
• New users and installs
• In-app actions

 

Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

 

• The existing Display Network and/or video campaigns within the same Google Ads account.
• The associated images and videos on Google Images and YouTube.
• The website associated with the app in question.
• The content within the app’s Google Play and Apple app store listings.