Questions

A marketer at an agency works on App campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?

 

• CPM
• CPC
• tCPI
• tROAS

 

What are two compelling reasons for including an app as part of a marketing strategy? (Choose two)

 

• While on mobile devices, users spend the majority of time in apps.
• App downloads are growing year over year.
• Apps require minimal maintenance.
• Apps deliver better brand awareness than websites.

 

Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)

 

• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage and if the existing assets meet the recommended standards for quality.
• Review the asset report but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
• Review the asset report to see which assets are low-performing and gradually swap them for new ones.
• Review the asset report as a frame of reference, then immediately remove all existing assets and start afresh with new ones. After two months, the existing assets are stale and need to be replaced.

 

What’s the maximum number of localised store listing experiments that can be run at once in Google Play?

 

• 2
• 3
• 5
• 4

 

Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

 

• Competition becomes more focused at a granular level.
• The system works best when working from the largest dataset possible.
• App campaigns don’t allow location targeting at a more granular level than country level.
• Users outside of the location target area might feel excluded.

 

Simon has been in the marketing industry for a few years. He’s learning about the ways in which machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

 

• It’s an automated solution to communicate with clients using faster response times.
• It’s an efficient way to learn what account structures are being used by similar businesses.
• It’s a practical way to automatically convert client briefs into fully functional account structures.
• It allows for more time to focus on strategy and creating customer experiences.